Focus on communication consistency and implement a professional brand image. Research is crucial to developing a strong brand, no project can proceed through any stage of a professional branding process successfully without full detailed feedback. The goal is to involve our clients as much as possible in order to receive an outcome where both parties are on the same page.
ANALYSIS, POSITIONING AND RECOMMENDATIONS. Review design brief, visual design audit, research, targeting, positioning, sketching, concept exploration, visual exploration, idea testing.
DEVELOPMENT IDENTITY. Concept development, visual development, visual style, mockups, client feedback.
REFINE AND IMPLEMENT. Visual refinement, detail perfecting, branding guidance (size, colour, typeface, stationery)